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Expert's Opinion

Seven Ways AI is Shaping Commercial Printing

Ricoh is leveraging AI to revolutionize print production and deliver superior outcomes.

By: Erwin Busselot

Director Business Innovation & Solutions, Ricoh

“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” So states Amara’s Law, named after its creator, Roy Amara. Artificial Intelligence (AI) is a great example of Amara’s Law as I shared last night at Ricoh’s Time Jump VIP event as part of Hunkeler Innovationdays 2025. First studied in the 1950s, with programs excitedly developed in the 1960s, commercialization was slow. Sixty years later, applications are becoming more widespread...

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